How Aerial Candy opened a second studio
Jackie MacAllen Jackie MacAllen

How Aerial Candy opened a second studio

Most aerial studios never open a second location. When Aerial Candy's founder Candace Cantu decided to expand from her original home inside Takoma Park's Dance Exchange into a second standalone location across state lines in Merrifield, Virginia, she did something most studio owners only daydream about.

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The retention challenge every aerial studio faces — and what actually helps
Jackie MacAllen Jackie MacAllen

The retention challenge every aerial studio faces — and what actually helps

If you own or manage an aerial arts studio, you already know this intuitively: some students walk through your door and never leave. They progress from beginner to intermediate, they sign up for workshops, they perform in your showcases, they bring their friends. And then there are the students who try a few classes, disappear, and you never quite know why.

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You opened an aerial studio. Now what?
Jackie MacAllen Jackie MacAllen

You opened an aerial studio. Now what?

You spent years training. You built your skills on silks, on lyra, on straps. You got your certifications. You found a space, installed the rigging, bought the fabric, painted the walls. You opened your doors. And then the questions started — the ones nobody in your aerial training ever prepared you for.

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