Five questions every aerial studio owner should be able to answer about their business
If someone asked you right now — an investor, a landlord, a potential business partner — how healthy your aerial studio is, what would you say?
Cirque Haus: an aerial business where nobody teaches you anything
In a city full of aerial and circus programs, a Midtown Manhattan training facility built around open access and professional-grade infrastructure is filling a gap the NYC circus community didn't know how to articulate — until it existed.
Aerial City built a circus school. Then it kept going.
Most aerial studios are in the business of teaching. Aerial City, operating across two Texas locations, is in the business of circus — full stop. Classes are just one part of how they pull it off.
How Aerial Candy opened a second studio
Most aerial studios never open a second location. When Aerial Candy's founder Candace Cantu decided to expand from her original home inside Takoma Park's Dance Exchange into a second standalone location across state lines in Merrifield, Virginia, she did something most studio owners only daydream about.
Raven Studios is building something the Pacific Northwest didn’t know it needed
An aerial and pole studio in Seattle’s SODO neighborhood didn’t just add square footage to the local aerial arts scene — it’s making a deliberate bet on community, accessibility, and what it means to share a practice.
The retention challenge every aerial studio faces — and what actually helps
If you own or manage an aerial arts studio, you already know this intuitively: some students walk through your door and never leave. They progress from beginner to intermediate, they sign up for workshops, they perform in your showcases, they bring their friends. And then there are the students who try a few classes, disappear, and you never quite know why.
You opened an aerial studio. Now what?
You spent years training. You built your skills on silks, on lyra, on straps. You got your certifications. You found a space, installed the rigging, bought the fabric, painted the walls. You opened your doors. And then the questions started — the ones nobody in your aerial training ever prepared you for.

